In 1995, Lic. Roberto Antonio Félix González, started in Ciudad Obregón, Sonora Productos Agrícolas del Rio Yaqui, selling pinto beans, sugar, rice and chickpea. In 2001 he ventured into importing beans.
Later in July 2005 it began operating as Frijoles Seleccionados S.A. de C.V., having as principal activities the purchase, sale, grain cleanning and a storage as well as marketing of dry products, sugar, brown sugar cone and pet food.
In 2009 a Grain cleaning plant was established at the zona Industrial Jiquilpan at Los Mochis, Sinaloa.
In 2013 the third branch located in Jalisco street corner on 6 de Abril in Ciudad Obregon Sonora began to operate.
Remain competitive in the markets in which participate.
Being an industrial leader, creating fair and lasting relationships with customers and suppliers, generating community welfare and development of our staff, and by this way achieve the expected return for the shareholders.
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• Honesty
• Responsibility
• Constancy
• Integrity
• Continuous improvement
• Respect
• Punctuality
• We go where a few or no ones comes to get the best value for money.
We are a marketing company of national and imports products, mainly beans of different varieties, rice and chickpea, dried products like Hibiscus flower, dried chiles, sugar, Brown sugar cone and pets food.
We also offer storage capacity of seeds in cold room, and we have our own plant for grain cleanning and grain polished.
Our headquarters is located northwest Mexico, in Ciudad Obregon in the state of Sonora.
In Mexico we source in the States of: Sonora, Sinaloa Chihuahua, Durango, Zacatecas, Nayarit, Guanajuato, Veracruz, Jalisco and México City.
In a internationally way we have suppliers in the next countries:
• United States: Colorado, Michigan, Nebraska, North Dakota, New Mexico.
• Canada: Ontario, Saskatchewan.
• Uruguay: Montevideo.
• Southern Sonora: Part wholesale and rentail, groceries, micro and small industry, and general public.
• In Mexico: Mexico city, Coahuila, Durango Estado de México Guanajuato, Jalisco, Michoacán Nuevo León, Puebla, Sinaloa, Sonora.
• We sell to warehouses in the Central de Abastos, packers and groceries.